Advertising is the creative expression of strategic persuasive communication. Individuals and organizations use advertising to educate and motivate consumers, voters, employees, suppliers, shareholders, public interest groups and the general public. Students of advertising will learn to use research techniques to select and understand target audiences, create relevant messages for these audiences, develop effective and efficient means for exposing these messages to the intended target, and evaluate the success of advertising campaigns. Students will learn about advertising’s role in an diverse, global marketplace.
Interests and Skills
Students of advertising will develop and hone critical and creative thinking skills. Students will develop an understanding of the intended audience and utilize that understanding to create relevant messages using powerful verbal and visual imagery capable of communicating the intended message(s) in order to capitalize on organizational opportunities and solve communication problems. The skills necessary for creating persuasive messages and developing the means to expose those messages to the intended audience will be learned in this program. These skills include the ability to conduct research to measure program needs, develop program quantifiable objectives and focused strategies, implement state-ofthe- art tactics, and develop the tools to measure a program’s return on investment.
Major in Advertising
B.A. in Communication
Graduates find employment at advertising or public relations agencies, advertising, public relations, or promotional departments of businesses, industries and government agencies, and with traditional and nontraditional media outlets.
Types of Jobs Accepted
Our graduates work as copywriters, art directors, account executives, media sales representatives, photographers, researchers, production specialists, media consultants, management advisers, public opinion surveyors and marketing researchers.
Jobs of Experienced Alumni
Owners, presidents & CEOs of advertising agencies, vice president–corporate communication, professors, art directors, account executives, etc.
Accredited by the Accrediting Council on Education in Journalism & Mass Communication
|Semester 1||Semester 2|
|EN 101||APR 260|
|MC 101||EN 102|
|JN 150||MATH COURSE|
|N COURSE||HI COURSE|
|FA COURSE||N COURSE|
|Semester 3||Semester 4|
|EC 110||APR 300|
|C OR FL COURSE||HI OR SB COURSE|
|L SEQUENCE||C OR FL COURSE|
|SB COURSE||MINOR COURSE|
|APR 221||L SEQUENCE|
|Semester 5||Semester 6|
|APR 322||APR 422|
|COM 123||MINOR COURSE|
|MINOR COURSE||SPECIAL REQUIREMENT|
|SPECIAL REQUIREMENT||SPECIAL REQUIREMENT|
|SPECIAL REQUIREMENT||FREE ELECTIVE|
|Semester 7||Semester 8|
|APR 418 OR 423||APR 424|
|MC 401 OR 407||MC 400-499|
|MINOR COURSE||MINOR COURSE|
|MINOR COURSE||MINOR OR ELECTIVE|
|FREE ELECTIVE||W OR EL COURSE|
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