College
Culverhouse College of Business

Department
Marketing

Email
pmagnusson@culverhouse.ua.edu

Phone
205-348-8932

Dr. Peter Magnusson is currently an associate professor of International Marketing in the Culverhouse College of Commerce at the University of Alabama. His research specializes in the areas of international marketing strategy and international consumer behavior, with a particular interest in the influence of culture and institutional factors on cross-cultural differences in consumer behavior and international marketing strategy. His research has been published in, among others, the Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, Organizational Behavior and Human Decision Processes, International Business Review, and International Marketing Review.