UA Wins 29 Professional Advertising Awards

  • March 5th, 2019

TUSCALOOSA, Ala. — The University of Alabama recently took home top professional awards from the American Advertising Federation-Tuscaloosa at its 50th American Advertising Awards gala and the Council for Advancement and Support of Education at its District III conference in Atlanta.

UA took home the following 19 awards from AAFT:

Best of Show 

  • The University of Alabama: Where Legends Are Made; integrated brand identity campaign

Judge’s Choice 

  • Alabama Football Creative: Game Win Poster; poster – campaign
  • Alabama Football Creative: Bama Cuts Promo; branded content and entertainment campaign

Gold

  • The University of Alabama: Where Legends Are Made, Volume 3; cinematography
  • The University of Alabama: Where Legends Are Made; integrated brand identity campaign
  • The University of Alabama: Culverhouse Case Statement; publication cover
  • The University of Alabama: Saturday in 60 Seconds – Auburn game; video editing
  • Alabama Football Creative: BDS Recruiting Piece; direct mail
  • Alabama Football Creative: Game Win Poster; poster – campaign
  • Alabama Football Creative: Bama Cuts Promo; branded content/entertainment campaign
  • Alabama Football Creative: Orange Bowl Countdown; branded content/entertainment campaign

Silver

  • The University of Alabama: Year in Review (2017-2018); printed annual report
  • The University of Alabama: The Giving Effect; publication design – cover
  • The University of Alabama: 2017 Research Magazine; magazine design
  • The University of Alabama: The Giving Effect – Roll Tide Girl; publication design – editorial spread
  • The University of Alabama: Culverhouse CASE Statement; magazine design
  • The University of Alabama: 1893 Jubilee Invitation; special event material
  • The University of Alabama: Where Legends Are Made, Volume 3; local single spot
  • The University of Alabama: 26: Playing for Newtown; branded content/entertainment single entry
photo of Linda Bonnin
Linda Bonnin, vice president for strategic communications, was awarded the Silver Medal.

Additionally, AAFT bestowed its highest honor on Linda Bonnin, vice president for strategic communications at The University of Alabama. The Silver Medal is awarded annually to a person of integrity who displays creative thinking in advertising and has been active in organizations dedicated to human or social welfare. Bonnin has been a member of the president’s senior leadership team at UA since 2015, serving as the university’s chief communications and marketing officer. She created Where Legends Are Made, the first integrated branding campaign in UA’s history, in 2016.

Kellie Hensley, a UA marketing and communications manager, was named Ad Person of the Year.

Kellie Hensley, a marketing and communications manager with the Center for Advanced Public Safety at UA, was named Ad Person of the Year. She has served in several leadership roles with AAFT, most recently as vice president for communications.

The University of Alabama captured another 10 awards from the CASE District III annual conference last month in Atlanta. These include:

Grand Award

  • The Giving Effect 2017; fundraising publication
  • UA Alumni Magazine; magazine III (institutions over 15,000 FTE)

 

Award of Excellence

  • Where Legends Are Made, Volume 2; commercial or public service announcement
  • Culverhouse College of Business Name Change Campaign; branding/identity program or campaign
  • Alabama Alumni Magazine (125 Years of Women at the Capstone); periodical
  • UA Alumni Magazine (A to Z: Twenty-Six Found Objects at the Capstone); illustration – cover

Special Merit

  • UA Campus Visitor’s Guide; magazine/tabloid improvement III
  • Performance Arts Academic Center Video Case Statement; fundraising video
  • Where Legends Are Made; total advertising campaign
  • Where Legends Are Made – Chris Emerson; individual print advertisement

“These competitions allow us to measure ourselves against the best in higher education and private industry as we continue to tell the University’s story in creative, authentic ways,” said Bonnin.

The American Advertising Federation was founded in 1905 and is comprised of more than 200 local organizations representing more than 50,000 advertising professionals. American Advertising Awards are judged by industry experts from outside of the local market. The AAFT winner’s book can be viewed here.

Founded in 1974, CASE is one of the largest nonprofit educational associations with more than 81,000 professional members in 82 countries. North America is organized into eight districts.

Contact

Deidre Stalnaker, deidre.stalnaker@ua.edu, 205-348-8718

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.