New Grad Program Integrates Data Analysis, Business Applications

  • October 19th, 2018

Businesses across nearly every sector are hiring data analytics experts to win over customers, identify growth opportunities or improve operations.

Thousands of these positions, which rely on a mix of computing expertise, operations knowledge and statistical prowess, are added annually.

To prepare students for these opportunities, the Manderson Graduate School of Business at The University of Alabama’s Culverhouse College of Business now offers a Master of Science in Business Analytics.

The Manderson Master of Science in Business Analytics, or MSBA, is a one-year (June to May), on-campus, full-time program that prepares students for analytics positions in industry and government. Students will learn to use state-of-the-art software and methodologies to manage data, transform it in a manner that provides valuable business insight, and interpret and communicate their results effectively.

Students are now being accepted for the inaugural class of 2020.

“Through our new MSBA program, we will provide students with a strong education in analytics and address the growing demand for well-trained analytics professionals,” said Dr. James Cochran, associate dean for research at Culverhouse. “Our program focuses on problem solving and integration of analytics skills, two considerations that are of primary importance to companies hiring analytics professionals.”

Culverhouse’s Marillyn A. Hewson Data Analytics Lab will be one of the learning spaces business analytics students work in.

The format of Manderson’s MSBA program will be a hybrid of two learning approaches that aims to immerse students in analytics, addressing the core of analytics, while also allowing for flexibility to identify emerging trends.

With meshing these two approaches the program recognizes that business analytics is a growing discipline that requires immersion to assimilate key concepts quickly and develop the broad range of skills necessary to be attractive in the job market, while also learning to recognize and understand trends.

“Data analytics is an essential skill for today’s emerging business professionals,” said Dr. Jason Parton, director of the Institute of Business Analytics and UA assistant professor of statistics at Culverhouse. “The abilities to explore, measure and translate information are vital to operations in corporate environments and beyond.”

Master’s degrees offered through the Manderson Graduate School of Business reflect a diverse range of missions and objectives. Enrollment in all master’s programs is limited and competitive. Admissions are supervised by committees of the graduate faculty in each of the academic programs. The minimum admission requirements are:

  1. Admission to the Graduate School of The University of Alabama.
  2. An acceptable score on the Graduate Management Admissions Test, or GMAT, or the Graduate Record Exam, or GRE.
  3. Completion of an appropriate undergraduate degree.

For more information, contact Jan Jones, director of specialized master’s programs at 205-348-7221 or

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.