UA Wins Multiple CASE Communications/Marketing Awards

By Bryant Welbourne

The University of Alabama won 11 awards, including two Grand Awards, as part of the Council for Advancement and Support of Education’s District III competition. The CASE District III awards were presented to UA representatives at a ceremony Feb. 13 at the College Football Hall of Fame in Atlanta.

UA won a Grand Award in the Branding/Identity Program or Campaign for the Where Legends Are Made campaign.

“We are so pleased that our communications and marketing peers have recognized our work in multiple categories,” said Linda Bonnin, vice president for strategic communications at UA. “It is a true testament to our talented, creative staff that is charged with telling the University’s story on a daily basis.”

CASE District III annually honors educational institutions in the Southeast for their efforts in alumni relations, communications, development, marketing and allied areas. Awards are given in numerous categories with the Grand Award being the top honor in each category.

UA earned one Grand Award in the category of Branding/Identity Program or Campaign for the Where Legends Are Made campaign, and a second in the Fundraising Publication category for the Performing Arts Academic Center Case Statement.

Where Legends Are Made speaks to the heart of who we are as a University and the indelible mark our alumni are making all across the globe,” said Bonnin. “These awards tell us we have gotten it right, and we couldn’t be prouder.”

UA received the Award of Excellence in the Total Advertising Campaign category for the Where Legends Are Made campaign, Magazine/Tabloid Improvement III category for the Collegian Alumni Magazine Improvement and Writing for the Media category for a story about UA engineering students developing an adapted toy car for a child with special needs.

In addition to the Grand Awards and Awards of Excellence, UA received six Special Merit Awards, one of which was earned by WVUA 23 for a collaborative project with the UA College of Community Health Sciences.

The CASE District III awards program recognizes the very best in advancement across the Southeast. Below is a complete list of UA’s awards, including the type of award, category and project title.

Grand Award
Branding/Identity Program or Campaign – The University of Alabama – Where Legends Are Made
Fundraising Publication – Performing Arts Academic Center Case Statement

Award of Excellence
Total Advertising Campaign – The University of Alabama – Where Legends Are Made
Magazine/Tabloid Improvement III – Collegian Alumni Magazine Improvement
Writing for Media – Adapted Toy Car

Special Merit Award
Annual Report – 2016-2017 Year-In-Review
Individual Digital Advertisement – Emergency Preparation with Big Al
Photography-Series – The Giving Effect 2016
Specialty Piece – UA Division of Strategic Communications 2016 Holiday Card
Unpublished Works – Unused Photography from “25 Faces: The College of Arts and Sciences Leadership Board,” 25th Anniversary Magazine
Media Relations Program – WVUA and The University of Alabama College of Community Health Sciences Health Matters

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.