Capstone Agency and Campus PRSSA Chapter Win National Honors

Capstone Agency and UAPRSSA students, along with UAPRSSA faculty adviser Tracy Sims, pose with awards at the PRSSA National Conference in Boston.

The University of Alabama’s Capstone Agency has been awarded Best Campaign and Best Tactic in the 2017 Public Relations Student Society of America Student-Run Firm Awards.

Given annually at the PRSSA National Conference, these awards celebrate outstanding campaigns and tactics utilized by PRSSA’s nationally affiliated, student-run firms across the country in the previous year. Capstone Agency won Best Tactic in 2015 and was named Best Student-Run Firm in 2016.

“The community within Reese Phifer is a huge part of the continued success of our firm and our public relations students, as a whole,” said Megan Perkins, firm director, Capstone Agency. “You are surrounded by people who care and are involved, which makes you strive to improve, as well.”

Capstone Agency’s submission for Best Campaign was work completed for The Plank Center for Leadership in Public Relations, titled “Mentoring Matters.” The winning submission for Best Tactic came from the firm’s implementation flyers for their Less-Than-U-Think campaign, a campaign against binge drinking.

PRSSA has also named Capstone Agency as its agency of record. Under this arrangement, PRSSA becomes a client of Capstone Agency, who will conduct ongoing communication needs for the association for a two-year period.

Also recognized at the PRSSA National Conference, UA’s PRSSA chapter won a national award for university service for its members’ work with the Campus Veterans Association and Beat Auburn Beat Hunger.

Capstone Agency is a nationally affiliated, student-run, integrated communications firm comprised of top communication students at UA. The agency has been a student organization in the College of Communication and Information Sciences since 2010.

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.