Technology, Entertainment to Steer Media

edguess2006artNews media will focus more on entertainment through technologically advanced means of transmission in the near future, a University of Alabama communication expert predicts.

Dr. Bill Keller, assistant to the dean for journalism administration, predicts “less journalistically disciplined” information from the media in coming months.

“Changes in the next year or two will include cellular-transmitted information to iPods, as iPods become phones and phones become iPods and as television sets become computers and computers become television sets.”

Keller sees the media and audiences more concerned about technology than content.

“I’m also concerned about the strength of the entertainment culture within youth culture, and entertainment continues to push aside even semi-serious discussions about what most of us older folks would consider news,” Keller adds.


Office of Media Relations, 205/348-5320Dr. Bill Keller,, 205/348-4692 (office), 205/871-9574 (home), 205/902-5231 (cell)

The University of Alabama, the state’s oldest and largest public institution of higher education, is a student-centered research university that draws the best and brightest to an academic community committed to providing a premier undergraduate and graduate education. UA is dedicated to achieving excellence in scholarship, collaboration and intellectual engagement; providing public outreach and service to the state of Alabama and the nation; and nurturing a campus environment that fosters collegiality, respect and inclusivity.