MASS COMMUNICATION (MC)
College of Communication and Information Sciences
Introduction to the fields of communication, including theory, law and regulation, history, social implications, and mass media operations.
Information literacy is crucial to being successful in the Information Age. Individuals need to be able to locate, evaluate, and use information effectively and efficiently. Information ethical issues are also important.
Only students who have earned 61 hours or more and have completed MC 101 are allowed to enroll in 400-level mass communication courses. Students enrolled in 400-level MC courses must have a grade point average of 2.0 or higher.
Study of laws and regulations affecting the mass media and the fields of mass communication. May be taken for graduate credit.
Freedoms and responsibilities of mass media practitioners and institutions, explored within the framework of ethical theory. Consideration of values, codes of ethics, moral development, professionalism, institutional constraints, etc., as applied to media of information, persuasion, and entertainment. May be taken for graduate credit.
Overview and application of the methods used in quantitative and qualitative mass communication research.
Study of the historical development of mass communication. May be taken for graduate credit. Writing proficiency is a required for passing this W-designated course.
Course topics include but are not limited to the following: comparative mass communication systems, mass communication and development, international communication and the transnational news media, and mass communication and globalization. May be taken for graduate credit.
Study and analysis of issues of diversity as they relate to groups in society and in mass communication fields. Emphasis is on the mass media’s treatment of various groups in society. Writing proficiency is a required for passing this W-designated course. May be taken for graduate credit.
Mass communication processes and their social-psychological and cultural effects on the individual, groups, and society; impact of media messages on knowledge, attitudes, and behavior. May be taken for graduate credit.
The purpose of this course is to explore the general character and dimensions of the cross-disciplinary field of political communication. The principal aim is to familiarize each participant with the literature and propositions surrounding key approaches, methods, and substantive areas of inquiry in political communications. Writing proficiency is a requirement for passing this W-designated course.
The structure and function of media organizations. The decision-making processes inherent in running complex media businesses. Effective leadership styles. Traditional marketing perspectives applied to media. Laws and regulations that affect media management. Writing proficiency is required and must be demonstrated in order to pass this W-designated course.
MC 444 Lobbying. 3 hours
Prerequisites: MC101; 61 hours or more earned.
A survey of legislative/political techniques and communication strategies and tactics used by corporations, trade associations, and other interest groups to successfully impact federal policymaking.