Click the above link to read the Talking Points 2007 booklet.. To save a copy to read and print, right-click on the link and select "Save Target As" or "Save Link As", then select "Save".
The purpose of this booklet is to define the basic themes and facts that shape and reinforce The University of Alabama’s competitive advantage. It was created to bring cohesiveness to UA’s most important messages, to maximize the impact of all communications, both written and spoken.
Understandably, these points are not necessarily unique to UA. They are, however, UA’s points of pride. When delivered consistently, clearly, and with conviction, they will deliver a powerful message. So include them in every speech, every story, every communication — every time.