Marketing

Description

Marketing is concerned with the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to identify new opportunities and refine existing ones. Marketers are also responsible for developing management products, promotional programs, distribution systems, and prices that are appropriate to the targeted market opportunities.

Interests and Skills

Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.

Degree Options

In addition to the marketing major, students can obtain specializations in the following areas: consumer marketing, global business marketing, professional selling, and supply chain management. Students can also obtain a Master of Arts degree in Marketing and a Ph.D. degree in Marketing.

Career Opportunities

Numerous opportunities exist for students with Marketing degrees. Some of those include sales, branding specialists, supply chain, marketing research analyst, retail and purchasing, import/export operations and logistics management. At the doctoral level, most graduates take on professorial positions.

Types of Jobs Accepted

International Marketing Manager, Global Research Analyst, International Procurement, Export Sales Representative, Procurement Manager, Project Director, International Logistics, Corporate Logistics Manager, International Shipping Specialist, Customs Broker, Sales Representatives and Management Development.

Jobs of Experienced Alumni

Some of our more experienced alums currently hold the following types of positions: Chief Executive Officer, Chief Financial Officer, Business Owners and Vice President of Sales. Graduates of our doctoral program hold various professorial positions including Dean and Associate Dean.

Accreditation

AACSB

Marketing (MKT)

Semester 1 Semester 2
EN 101 EN 102
MATH 112 MATH 121
CS 102 EC 111
FINE ARTS COURSE HU, L, OR FA
EC 110 NATURAL SCI COURSE
GBA 145  
Semester 3 Semester 4
ST 260 AC 210
ELECTIVE COURSE ELECTIVE COURSE
NATURAL SCI COURSE HISTORY OR SB COURSE
LITERATURE COURSE NATURAL SCI COURSE
LGS 200 ELECTIVE COURSE
Semester 5 Semester 6
MKT 300 MKT 313
OM 300 MKT 337
MGT 300 GBA 300
INTERNATIONAL ELECTIVE ELECTIVE COURSE
CORE C ELECTIVE COURSE
Semester 7 Semester 8
MKT 410 MKT 411
FI 302 MGT 320
MKT 487 GBA 490
ELECTIVE COURSE ELECTIVE COURSE
ELECTIVE COURSE ELECTIVE COURSE

Still undecided? A career consultant can help you explore your options. Contact the Career Center today!


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