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DEPARTMENT AND PROGRAM REQUIREMENTS

DEPARTMENT OF ADVERTISING AND PUBLIC RELATIONS (APR)

Dr. Bruce K. Berger, Chairperson
Office: 412 Phifer Hall

Requirements for Advertising and Public Relations Majors

A total of 124 hours is required for graduation. Following the tradition of a liberal education, students must take at least 80 semester hours in courses outside the departments of advertising and public relations, journalism, mass communication, and telecommunication and film, with at least 65 semester hours being completed in the liberal arts and sciences.

Advertising and public relations majors must have at least 31 hours, and no more than 36 hours, in advertising (APR), public relations (APR), journalism (JN), mass communication (MC), and telecommunication and film (TCF) courses. Specific course requirements for the major in advertising or public relations include the following:

MC 101 Introduction to Mass Communication

MC 401 Mass Communication Law and Regulation or MC 407 Mass Communication Research

MC 400-level elective (either MC 401 Mass Communication Law and Regulation, MC 403 Survey of Communication Theory, MC 405 Mass Communication Ethics, MC 407 Mass Communication Research, MC 409 Mass Communication History, MC 411 International Mass Communication, MC 413 Communication and Diversity, MC 415 Mass Communication Processes and Effects, MC 417 Mass Communication and Public Opinion, MC 425 Media Management, MC 421 Political Communication, or MC 495 Special Topics in Mass Communication*)

One of the following major sequences:

Advertising major. APR 260 Design Applications, JN 150 Mechanics of Writing, APR 221 Introduction to Advertising, APR 300 Visual Communication, APR 322 Advertising Copywriting, APR 422 Advertising Media, APR 424 Advertising Campaigns, and either APR 418 Advanced Advertising Development or APR 423 Advertising Management

Public relations major. APR 260 Design Applications, JN 150 Mechanics of Writing, JN 311 News Writing and Reporting, APR 231 Introduction to Public Relations, APR 300 Visual Communication, APR 332 Public Relations Writing, APR 433 Public Relations Campaigns, and either APR 419 Advanced Public Relations Development or APR 432 Public Relations Management or APR 415 Online Magazine Writing**

*Requires permission of academic advisor.
**Requires permission of instructor.

Minors for Students Majoring in Advertising and Public Relations

The department requires each of its students to complete minors, which may not comprise any advertising and public relations, journalism, mass communication, or telecommunication and film courses. Advertising and public relations students minor in such diverse areas as communication studies, general business, political science, art, psychology, history, mathematics, cultural studies, and languages such as Chinese, Japanese, Russian, and Spanish. No more than 27 hours in the minor may be counted toward fulfillment of graduation requirements. At least 6 hours in the minor must be at or above the 300 level. Two minors may be pursued, but College of Communication and Information Sciences policy requires that at least one of the minors be taken in the College of Arts and Sciences.

Core Curriculum and General Education Requirements

I. Freshman composition (FC): 6 hoursEN 101 (3)
EN 102 (3)
or by exam1
 
II. Humanities (HU) and fine arts (FA): 12 hoursfine arts (3)
literature sequence (6)
COM 123 (3)2
 
III. Natural science (N) and
    mathematics (MA): 11 hoursnatural science (4)
natural science (4)
MATH 110 or higher or equivalent (3)6
 
IV. History (HI) and social/
    behavioral sciences (SB): 12 hourshistory (3)
EC 110 (3)2, 6
social and behavioral sciences (3)
HI or SB (3)
 
V. Premajor requirements:
    15–17 hoursMC 101 (3)
APR 221 (3)3
APR 231 (3)4
foreign language sequence or computer science (6–8)

ADDITIONAL UNIVERSITY OF ALABAMA CORE REQUIREMENTS

Writing (W): 6 hours5

1Or EN 103, if eligible.
2Requires grade of “C-“ or above.
3Required of advertising majors and highly recommended for public relations majors.
4Required of public relations majors and highly recommended for advertising majors.
5APR 322, APR 332, APR 423, APR 432, JN 311, and selected MC 400-level courses designated W may be used.
6Must be completed prior to enrolling in 300- and 400-level APR courses (except APR 300) required for the advertising or public relations major.

Special Department Requirements

Students are asked to make special note of the following Department of Advertising and Public Relations requirements:

Requirements for the Minor in Advertising or Public Relations

Students outside the College of Communication and Information Sciences (with the exception of communication studies majors) may select the minor consisting of 22 credit hours in either advertising or public relations. The following courses are required for an advertising minor: MC 101, JN 150, APR 260, APR 221, APR 300*, APR 322*, APR 422*, and either APR 418* or APR 423*. The following courses are required for a public relations minor: MC 101, JN 150, APR 260, JN 311, APR 231, APR 300*, APR 332*, and either APR 419* or APR 432* or APR 415*.

A grade of “C-” or higher is required in all courses for the advertising or public relations minor. Due to the APR prerequisite-based curriculum, it takes at least five semesters to complete the hours in the advertising or public relations minor.

*MATH 110 or higher (or equivalent) and EC 110 with grades of “C-” or higher are prerequisites to these courses for majors. Minors will need to go to 412 Phifer for prerequisite overrides for EC 110 and the math core before enrolling in one of these courses. APR 415 requires permission of the instructor.

Sample Curriculum for the Major in Advertising

FRESHMAN YEAR
First Semester
CoursesHours
EN 1013
MC 1013
Fine arts3
Science with lab (N)4
Elective3
___
Total: 16
Second Semester
CoursesHours
APR 2603
EN 1023
JN 1501
MATH 110 or higher or equivalent3
History3
Science with lab (N)4
___
Total: 17
SOPHOMORE YEAR
First Semester
CoursesHours
APR 2213
EC 1103
Foreign language or computer science (FL or C)3–4
Literature (first course in sequence)3
Social/behavioral sciences3
___
Total: 15–16
Second Semester
CoursesHours
APR 3003
(HI) or (SB) course3
Foreign language or computer science (FL or C)3–4
Literature (second course in sequence)3
Minor3
___
Total: 15–16
JUNIOR YEAR
First Semester
CoursesHours
APR 322 (W)3
COM 1233
Minor3
Special requirement3
Special requirement3
___
Total: 15
Second Semester
CoursesHours
APR 4223
Minor3
Minor3
Special requirement3
Special requirement3
___
Total: 15
SENIOR YEAR
First Semester
CoursesHours
APR 423 (W) or APR 4183
MC 401 or MC 4073
Elective3
Minor3
Minor3
___
Total: 15
Second Semester
CoursesHours
APR 4243
400-level mass communication course3
Minor3
Minor or elective3
Elective or (W) course3
___
Total: 15

Sample Curriculum for the Major in Public Relations

FRESHMAN YEAR
First Semester
CoursesHours
EN 1013
MC 1013
Fine arts3
Science with lab (N)4
Elective3
___
Total: 16
Second Semester
CoursesHours
APR 2603
JN 1501
EN 1023
MATH 110 or higher or equivalent3
History3
Science with lab (N)4
___
Total: 17
SOPHOMORE YEAR
First Semester
CoursesHours
APR 2313
EC 1103
Foreign language or computer science (FL or C)3–4
Literature (first course in sequence)3
Social/behavioral sciences3
___
Total: 15–16
Second Semester
CoursesHours
APR 3003
(HI) or (SB) course3
Foreign language or computer science (FL or C)3–4
Literature (second course in sequence)3
Minor3
___
Total: 15–16
JUNIOR YEAR
First Semester
CoursesHours
JN 311 (W)3
COM 1233
Minor3
Special requirement3
Special requirement3
___
Total: 15
Second Semester
CoursesHours
APR 332 (W)3
Minor3
Minor3
Special requirement3
Special requirement3
___
Total: 15
SENIOR YEAR
First Semester
CoursesHours
APR 432 (W) or APR 419 or APR 4153
MC 401 or MC 4073
Elective3
Minor 3
Minor3
___
Total: 15
Second Semester
CoursesHours
APR 4333
Elective3
400-level mass communication course3
Minor3
Minor or elective3
___
Total: 15

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