DEPARTMENT AND PROGRAM REQUIREMENTS

CURRICULUM I — BUSINESS ADMINISTRATION¹

A total of 124 hours, distributed as follows, are required for the bachelor of science degree.

General Education Courses
Required courses
Courses	Hours
CS 102	3
EC 110 and EC 111	6
EN 101 and EN 102	6
MATH 112 and MATH 121, or MATH 115 and MATH 1252	6
ST 260	3
	___
Total: 24
Restricted non-commerce electives	26-34
Natural science. Eight semester hours of science courses designated N, including at least 2 semester hours of laboratory experience.
Humanities and fine arts. Twelve semester hours consisting of at least 3 hours of literature* and at least 3 hours in the arts. The remaining 6 hours are to be chosen from the humanities and/or fine arts.
History and social and behavioral sciences. Twelve semester hours with at least 3 hours in history* and at least 6 hours chosen from among other disciplines in the social and behavioral sciences. EC 110 and EC 111 (required above) satisfy 6 hours of this requirement.
*Each student must complete a 6-semester-hour sequence in either literature or history.
Foreign language or computer language. Either two semesters of one foreign language designated FL (6-8 hours) or two semesters of C-designated computer language courses (6 hours). This requirement may be satisfied by completing ST 260 and one additional C-designated course.3
Unrestricted non-commerce electives	4-12
Students who have completed only EC 110 and EC 111 may complete one additional economics course as an unrestricted non-commerce elective.
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Total: 62 hours
Business Administration Functional Field Courses
Lower Division
AC 210 Introduction to Accounting	4
LGS 200 Legal Environment of Business	3
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	Total: 7
Upper Division
Applicants for the upper division in the Culverhouse College of Commerce and Business Administration must complete at least 55 semester hours prior to admission to the upper division. The 55 hours should be chosen from the requirements listed above and must include degree credit for EC 110 and EC 111; MATH 112 and MATH 121, or MATH 115 and MATH 125; EN 101 and EN 102; CS 102; AC 210; ST 260; and LGS 200 (or their equivalents). Failure to earn degree credit for these specific courses and to earn at least 55 semester hours in all may make students ineligible for admission to the upper division and for enrollment in 300- and 400-level C&BA courses.
FI 302 Business Finance	3
GBA 490 Strategic Management (or departmental strategy course)	3
MGT 300 Organizational Theory and Behavior	3
MKT 300 Marketing	3
MGT 395 Managerial Communication Strategy	3
OM 300 Introduction to Production Management	3
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18
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Total: 25 hours
Major Program Courses	27
See the departmental listings below for the requirements in each major.
Other commerce and non-commerce Electives	10
GBA 145 Orientation to C&BA (highly recommended for students who enter the College as freshmen)	1
Some departments may specify some or all of the courses in this elective set. Students should consult officials in their major departments for information.
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Total for B.S. degree: 124 hours

WORLD BUSINESS CONCENTRATIONS

World business concentrations offered by the Culverhouse College of Commerce and Business Administration are specialized programs of study that give the student an opportunity to focus on international aspects of business, including the language and culture of a particular region of the world. World business concentrations are currently offered in four C&BA majors: economics, finance, management, and marketing.

A student selecting a world business concentration must satisfy the basic degree requirements specified under Curriculum I, and must also choose his or her courses to include three years of foreign language and 6 hours of cross-cultural courses. Students are encouraged to minor in a foreign language when possible.

World business students are also required to participate in a study abroad experience as a part of their program of study. The study abroad experience must be equivalent to a minimum of three semester hours of study and may be obtained in a variety of ways, including a study-abroad interim course, a summer school session abroad, a semester or year of exchange study, an international internship, or an AIESEC traineeship. Students are encouraged to consult with their academic adviser about other possible options for meeting this requirement.

Each student pursuing a world business concentration is required to complete IBA 350 Introduction to World Business as part of the major or as a commerce elective. Other requirements specific to each major are outlined in the sections of this catalog pertaining to that major. Each world business concentration student is also urged to consult with an adviser in the major department at an early date for assistance in choosing cross-cultural courses and other elective courses to build a well-rounded and fully integrated program of study. Students are encouraged to minor in a foreign language when possible.

SUGGESTED COURSES FOR FRESHMAN AND SOPHOMORE YEARS

The following suggested course sequences for freshman and sophomore PREB (prebusiness) students are intended to assist students in planning their schedules to include the required prebusiness coursework. Academic advisers for C&BA students are available in the A. H. Bean Undergraduate Student Services Center, 10 Bidgood Hall.

A Suggested Course Sequence, MATH 100
FRESHMAN YEAR
First Semester			Second Semester
Course	Hours		Course	Hours
CS 102	3		EC 110	3
EN 101	3		EN 102	3
GBA 145	1		MATH 112	3
MATH 100	3		Fine arts elective	3
History elective*	3		Natural science elective	4
Humanities or fine arts elective	3			___
	___			16
	16
SOPHOMORE YEAR
First Semester			Second Semester
Course	Hours		Course	Hours
EC 111	3		AC 210	4
MATH 121 or MATH 125	3		LGS 200	3
History or social and behavioral sciences elective*	3		ST 260	3
Literature elective*	3		Free elective(s)	3
Natural science elective	4		Literature or humanities/fine arts elective*	3
	___			___
	16			16
Suggested Course Sequence, MATH 112
FRESHMAN YEAR
First Semester			Second Semester
Course	Hours		Course	Hours
CS 102	3		EC 111	3
EC 110	3		EN 102	3
EN 101	3		MATH 121 or MATH 125	3
GBA 145	1		Fine arts elective*	3
MATH 112	3		Natural science elective	4
History elective*	3			___
	___			16
	16
SOPHOMORE YEAR
First Semester			Second Semester
Course	Hours		Course	Hours
LGS 200	3		AC 210	4
History or social and behavioral sciences elective*	3		ST 260	3
Humanities/fine arts elective	3		Free electives	6
Literature elective*	3		Literature or humanities/fine arts elective*	3
Natural science elective	4			___
	___			16
	16

CURRICULUM I MAJOR PROGRAM REQUIREMENTS

Department of Economics, Finance, and Legal Studies (EC, FI, LGS)

Professor Billy P. Helms, Department Head
Office: 200 Alston Hall

PROGRAMS IN ECONOMICS

The University's economics programs offer an extensive variety of courses to develop the student's analytical abilities and prepare graduates for rewarding careers in business, industry, and government. Economics also provides a sound foundation for postgraduate study in a wide variety of fields. The department offers a major in economics through both C&BA and the College of Arts and Sciences. Students majoring in other fields in C&BA may select economics as a non-commerce minor. Students majoring or minoring in economics are urged to consult the undergraduate adviser for recommendation of 400-level economics courses and general electives consistent with their career goals and objectives. Faculty Adviser: Cover

Major in Economics1
Major Program Requirements2
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
EC 389 Computerized Management Information Systems	3
EC 450 History of Economic Thought	3
FI 301 Financial Institutions and Markets	3
Additional EC courses	12
	___
	27
1Students may earn credit in economics for courses offered through the American Universities Field Staff (AUFS) Program. 2EC 470 is strongly recommended for those considering graduate work in economics or business.
World Business Concentration in International Economics
Major Program Requirements*
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
EC 389 Computerized Management Information Systems	3
EC 430 International Economics	3
EC 431 International Finance	3
EC 441 International Financial Management	3
EC 450 History of Economic Thought	3
FI 301 Financial Institutions and Markets	3
IBA 350 Introduction to World Business	3
	___
	27
*Students in this concentration are advised but not required to take EC 416 and EC 412.

DUAL MAJOR IN ECONOMICS AND MATHEMATICS

The dual major in economics and mathematics is for students with strong quantitative skills who want to apply those skills in the field of economics. This curriculum is ideal for students who plan a career that involves forecasting and/or an understanding of formal economic modeling. It also provides students with the mathematical background necessary for pursuing a doctoral degree in economics. Students in this degree program are formally enrolled in the Culverhouse College of Commerce but the curriculum is determined by both the College of Commerce and the College or Arts and Sciences. Faculty Adviser: Cover.

Major Program Requirements*
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
EC 389 Computerized Management Information Systems	3
EC 450 History of Economic Thought	3
EC 471 Econometrics	3
EC elective	3
FI 301 Financial Institutions and Markets	3
MATH 355 Theory of Probability	3
MATH 451 Mathematical Statistics I	3
	___
	27

In addition to the economics major, the following courses are required for the major in mathematics:

Courses	Hours
EC 413	3
MATH 227 Calculus III	4
MATH 237 Applied Matrix Theory or MATH 257 Linear Algebra	3
MATH 238 Applied Differential Equations I	3
MATH 380 Introduction to Real Analysis I	3
MATH elective (300 or 400 level)	3
	___
	19

PROGRAMS IN FINANCE

All students completing requirements for degree programs in finance must complete the finance core courses listed below. In addition, each student in finance must choose one of the following concentrations: banking and financial services; corporate finance and investment management (which is subdivided into four options: financial management, investment management, quantitative finance, and international finance); insurance; or real estate. Students are encouraged to take MATH 125 and MATH 126 instead of MATH 112 and MATH 121. In addition, students considering graduate work should take ST 410 and ST 411. The requirements for each finance concentration are outlined below.

Finance Core Courses*
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
FI 301 Financial Institutions and Markets	3
FI 389 Computerized Management Information Systems	3
FI 311 Intermediate Financial Management	3
FI 412 Money and Capital Markets*	3
FI 414 Investments	3
	___
	21
*Students concentrating in real estate and insurance have modified finance cores as described in the concentration course requirements below. (See RLES and INS.)

Concentration in Banking and Financial Services (BANK)

The banking and financial services program prepares students for careers in financial institutions like commercial banks and in firms that offer personal financial planning services. Students in the program study the roles of financial institutions in the economy, the workings of the money and capital markets, and the interrelationship of financing and investment decisions. After completing a core of basic finance courses covering investments, financial management, bank administration, and money and capital markets, students may choose from a number of electives or may take specific courses which will enable them to sit for the Certified Financial Planner (CFP) examination(s). Faculty Advisers: Gup, Ligon, and McLeod

Major Program Requirements*
Courses	Hours
Finance core courses	21
FI 341 Personal Insurance Planning	3
FI 421 Bank Administration	3
	___
	27

Concentration in Corporate Finance and Investment Management (CFIM)

Option I — Financial Management. The financial management program is designed to provide broad professional competence to students preparing for executive positions in the financial management of business enterprises and government agencies. The program involves intensive study of the modern theory of finance and its applications to (a) the management of corporate and public funds; (b) the behavior of securities prices; and (c) the relationship between financial markets and business enterprise. Faculty Advisers: Agrawal, Brooks, Carroll, Downs, Helms, Ligon, McLeod, and Page

Major Program Requirements
Courses	Hours
Finance core courses	21
AC 351 Managerial Accounting Decisions	3
AC 352 Corporate Financial Reporting	3
	___
	27

Option II — Investment Management^*. The investment management program provides broad professional competence to students preparing for positions in investment management. The program involves intensive study of the modern theory of finance and its applications to (a) the behavior of securities prices; (b) portfolio management; and (c) the relationship between financial markets and business enterprise. Faculty Advisers: Agrawal, Brooks, Carroll, Downs, Helms, Ligon, McLeod, Page, and Schlesinger

Major Program Requirements
Courses	Hours
Finance core courses	21
FI 415 Advanced Investments	3
FI 419 Financial Engineering	3
	___
	27

Option III — Quantitative Finance^*. This program is for students who plan to work in positions requiring financial planning, investment analysis, and portfolio management at an advanced technical level. This program is suggested for students thinking of entering M.A., M.B.A., or Ph.D. programs as part of their career objectives. Faculty Advisers: Agrawal, Brooks, Carroll, Downs, Helms, Ligon, McLeod, Page, and Schlesinger

Major Program Requirements
Courses	Hours
Finance core courses	21
ST 410 Concepts of Probability	3
ST 411 Statistical Inference	3
	___
	27

Option IV — World Business Concentration in International Finance^*. The international finance program provides broad professional competence to those preparing for executive positions in multinational firms or staff positions in the international departments of major banks. The program involves intensive study of international trade, markets, and accounting conventions. Faculty Advisers: Agrawal, Helms, McLeod, and Schlesinger

Major Program Requirements
Courses	Hours
Finance core courses	21
FI 431 International Finance	3
FI 441 International Financial Management	3
	___
	27

CONCENTRATION IN REAL ESTATE (RLES)

Real estate students will find themselves concerned with real estate investments, the management and development of land, real estate appraisal, real estate financing, and brokerage or sales. Career opportunities are available in the lending departments of financial institutions, in real estate sales, in urban planning, and in the numerous government agencies that specialize in housing. Faculty Adviser: Zumpano

Major Program Requirements Modified Finance Core
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
FI 301 Financial Institutions and Markets	3
FI 389 Computerized Management Information Systems	3
Real Estate Core
FI 331 Principles of Real Estate	3
FI 334 Property Management or FI 311 Intermediate Financial Management	3
FI 432 Real Estate Appraisal or FI 414 Investments	3
FI 436 Real Estate Finance	3
LGS 407 Real and Personal Property Law	3
	___
	27

Students concentrating in real estate should consider choosing their electives from the following courses: FI 421 Bank Administration, AC 371 Income Tax, MKT 371 Site Selection and Market Area Analysis, and CET 467 Construction Cost Estimating.

CONCENTRATION IN INSURANCE (INS)

Persons in the insurance field need to understand risks and the methods of financing them. They need to know how insurance companies and agencies operate, what insurance contracts cover, and how the industry responds to the many problems it faces. Graduates of the insurance program find employment openings not only in the insurance field, but also in financial, industrial, and commercial organizations concerned with problems of risk management. Faculty Adviser: Schlesinger

Major Program Requirements Modified Finance Core
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
FI 301 Financial Institutions and Markets	3
FI 389 Computerized Management Information Systems	3
Insurance Core
FI 341 Personal Insurance Planning	3
Four of the following:
FI 311 Intermediate Financial Management
FI 412 Money and Capital Markets
FI 414 Investments
FI 442 Business Risk Management
FI 443 Property and Liability Insurance
FI 444 Life and Health Insurance	12
	___
	27

DUAL MAJOR IN FINANCE AND MATHEMATICS

The dual major in finance and mathematics is for students with strong quantitative skills who want to apply those skills in the field of finance. This curriculum is ideal for students who plan a career that requires an understanding of financial modeling or intend to go to graduate school. Students in this degree program are formally enrolled in the Culverhouse College of Commerce but the curriculum is determined by both the College of Commerce and the College or Arts and Sciences. Faculty Advisers: Brooks, Helms, Page, and Schlesinger.

Major Program Requirements
Courses	Hours
EC 308 Intermediate Microeconomics	3
EC 309 Intermediate Macroeconomics	3
FI 301 Financial Institutions and Markets	3
FI 311 Intermediate Financial Markets	3
FI 389 Computerized Management Information Systems	3
FI 412 Money and Capital Markets	3
FI 414 Investments	3
MATH 355 Theory of Probability	3
MATH 451 Mathematical Statistics I	3
	___
	27

In addition to the finance major, the following courses are required for the major in mathematics:

Courses	Hours
EC 413	3
MATH 227 Calculus III	4
MATH 237 Applied Matrix Theory or MATH 257 Linear Algebra	3
MATH 238 Applied Differential Equations I	3
MATH 380 Introduction to Real Analysis I	3
MATH elective (300 or 400 level)	3
	___
	19

Department of Information Systems, Statistics, and Management Science (MIS, OM, ST)

Professor Edward R. Mansfield, Department Head
Office: 300 Alston Hall

PROGRAM IN OPERATIONS MANAGEMENT

OPTION I — PRODUCTION AND OPERATIONS MANAGEMENT

Faculty Advisers: Miller, Mittenthal, Schmidt, and J. Weaver

Major Program Requirements
Courses	Hours
AC 351 Managerial Accounting Decisions	3
MIS 385 Introduction to Management Information Systems	3
OM 310 Introduction to Management Science	3
OM 321 Production Planning and Control	3
OM 420 Computer Simulation	3
OM 422 Scheduling	3
OM 423 Inventory Management	3
ST 475 Statistical Quality Control	3
One of the following:  MKT 411 Supply Chain Management  OM 360 Comparative Production Systems (Interim session only)  OM 492 Internship in Operations Management  OM 497 Special Topics  ST 497 Total Quality Management	3
	___
	27

OPTION II — QUALITY SYSTEMS MANAGEMENT

Faculty Advisers: Adams, Barrett, Chakraborti, Conerly, Gray, Hardin, and Mansfield

Major Program Requirements
Courses	Hours
AC 351 Managerial Accounting Decisions	3
MIS 385 Introduction to Management Information Systems	3
OM 321 Production Planning and Control	3
OM 420 Computer Simulation	3
ST 450 Statistical Methods in Research I	3
ST 451 Statistical Methods in Research II	3
ST 475 Statistical Quality Control	3
Two of the following:       MGT 420 Organizational Change       MKT 411 Supply Chain Management       OM 360 Comparative Production Systems (Interim session only)       OM 422 Scheduling       OM 423 Inventory Management       OM 492 Internship in Industrial Management       OM 497 Special Topics       ST 497 Total Quality Management	6
	___
	27

OPTION III — TRANSPORTATION/SUPPLY CHAIN MANAGEMENT^{1, 2}

Faculty Advisers: Miller, Mittenthal, Schmidt, and J. Weaver

Major Program Requirements
Courses	Hours
OM 310 Introduction to Management Science	3
OM 321 Production Planning and Control	3
OM 420 Computer Simulation	3
OM 423 Inventory Management	3
MKT 411 Supply Chain Management	3
MKT 422 Logistics Management	3
MKT 455 International Marketing	3
MIS 385 Introduction to Management Information Systems	3
One of the following:       AC 351 Managerial Accounting Decisions       MKT 446 Measuring Marketing Effectiveness	3
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	27

Department of Management and Marketing (MGT, MKT)

Professor Ronald Dulek, Department Head
Office: 104 Alston Hall

PROGRAM IN HEALTH CARE MANAGEMENT

The bachelor of science in commerce and business administration with a major in health care management equips students to apply business administration and management knowledge in health care organizations. Faculty Advisers: Davis, Savage, Williams

Major Program Requirements
Courses	Hours
CS 285 Computerized Management Information Systems	3
HCM 370 Introduction to Health Systems	3
HCM 371 Analysis of Health Care Systems	3
HCM/LGS 472 Legal Aspects of Health Care	3
HCM 473 Survey of Issues in Health Care Management	3
HCM 474 Health Care Internship	3
MGT 301 Introduction to Human Resources Management	3
MGT 320 Leadership	3
MGT 341 Contemporary Ethical Issues and Corporate Responsibility	3
	___
	27

PROGRAMS IN MANAGEMENT

Management is a major that focuses on the crucial processes by which the resources of an organization are systematically directed toward the achievement of its mission. Management majors gain the flexibility to apply their skills in a variety of settings. Some graduates work in international management. Others go to work in small business environments; still others begin their professional careers as management trainees in large organizations. Management students can elect to concentrate in one of three areas: management, entrepreneurship and small company management, or international management.

CONCENTRATION I — MANAGEMENT

The purpose of this option is to develop in the student a broad range of knowledge and skills for managing a business organization. This is an ideal program for the student who wants to enter a general management training program within a large organization. Faculty Advisers: Campbell, Cashman, Crown, Dulek, Foster, Hilton, Johnson, Lohrke, Marino, Powell, Scott, and Strickland Concentration Requirements

Course	Hours
CS 285 Computerized Management Information Systems	3
MGT 301 Introduction to Human Resources Management	3
MGT 320 Leadership	3
MGT 341 Contemporary Ethical Issues and Corporate Responsibility	3
Two of the following restricted electives:       MGT 301 Introduction to Human Resources Management       MGT/IBA 351 Multinational Business Communications       MGT 386 Small Company Management       MGT 420 Organizational Change       MGT 421 Managerial Analysis	6
Related C&BA courses approved by the department faculty	9
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	27

CONCENTRATION II — ENTREPRENEURSHIP AND SMALL COMPANY MANAGEMENT

The purpose of the entrepreneurship and small company management program is to provide the knowledge and leadership skills necessary to manage small and medium-sized enterprises in an entrepreneurial mode. Skills are developed in a series of courses and experiences covering the fundamentals of entrepreneurship, small business management, new venture development, and the management of rapid-growth businesses. The program is designed for individuals who want to establish their own businesses, enter existing growth-oriented firms, join in managing family businesses, or operate in an entrepreneurial manner within large corporations. Faculty Advisers: Lohrke and Powell

Concentration Requirements
Course	Hours
CS 285 Computerized Management Information Systems	3
MGT 301 Introduction to Human Resources Management	3
MGT 320 Leadership	3
MGT 341 Contemporary Ethical Issues and Corporate Responsibility	3
MGT 386 Small Company Management	3
MGT 482 New Venture Development	3
MGT 486 Small Business Consulting	3
MKT 473 Marketing Research or MKT 410 Product Development	3
Related C&BA course approved by departmental faculty	3
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	27

CONCENTRATION III — WORLD BUSINESS CONCENTRATION IN INTERNATIONAL MANAGEMENT

The basic requirements for students concentrating in international management are the same as for other Curriculum I students, except that international management majors choose their humanities electives in a geopolitical concentration and must choose a foreign language rather than computer science to satisfy the University Core Curriculum language requirement. Available geopolitical concentrations are Europe, the Pacific Rim, and Latin America. The University offers a wide range of courses from which to choose, so that international management students may become familiar with the history and culture of these regions. The University also offers courses in most of the major languages spoken in these regions. The student is encouraged to minor in the language he or she chooses to study. Students should consult the management or international management faculty advisers for details of the program and a complete list of humanities and language options. Faculty Advisers: Foster, Hill, and Hilton

Concentration Requirements
Courses	Hours
CS 285 Computerized Management Information Systems	3
IBA 350 Introduction to World Business	3
MGT 301 Introduction to Human Resources Management	3
MGT 320 Leadership	3
MGT 341 Contemporary Ethical Issues and Corporate Responsibility	3
Concentration courses*	6
300-level language study or approved international business electives (e.g., courses listed below)	6
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	27

PROGRAMS IN MARKETING

Marketing is concerned with (1) the identification and assessment of consumer and industrial market needs and (2) the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new and refine existing opportunities. Marketers are also responsible for developing and managing products, promotional programs, distribution systems, and prices that are appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. Entry-level opportunities exist in sales and sales management, retail management, product and brand management, market research, advertising, distribution and logistics, purchasing, and other areas. The marketing curriculum offers three specializations: consumer/industrial marketing, market analysis, and international marketing. Each specialization can lead to productive and profitable marketing careers. Faculty Advisers: Allaway, Beatty, Bunn, Davis, D'Souza, Ellinger, Gooner, Ferguson, Franke, Hill, Morgan, Motes, Mothersbaugh, and Robicheaux

Major Program Requirements

Each marketing major is required to earn a "C-" or better in all courses (27 hours) in the major. Also, on the advice of a marketing faculty member, a marketing major may count one Interim session course as a marketing elective in the major program.

Courses	Hours
MIS 385 Introduction to Management Information Systems	3
MKT 313 Consumer Behavior	3
MKT 473 Marketing Research	3
MKT 487 Strategic Marketing	3
	___
	12

CONCENTRATION I — CONSUMER/INDUSTRIAL MARKETING

Consumer/industrial marketing is a program of preparation that students interested in sales, sales management, or retail management should consider. Sales careers in consumer- and industrial-goods industries offer many attractive opportunities. Retailers hire marketing students for sales, management, and merchandising career paths. Faculty Advisers: Allaway, Beatty, Bunn, Davis, D'Souza, Ellinger, Gooner, Franke, Motes, and Mothersbaugh

Required Courses
Courses	Hours
Major program requirements	12
MKT 410 Product Management	3
MKT 411 Supply Chain Management	3
MKT 444 Promotional Management	3
Two electives (6 hours) chosen from the following:       MKT 321 Retail Management       MKT 337 Personal Selling       MKT 422 Logistics Management       MKT 427 Business to Business Marketing       MKT 446 Measuring Marketing Effectiveness       MKT 455 International Marketing       MKT 460 Export-Import Management	6
	___
	27

CONCENTRATION II — MARKET ANALYSIS

Students interested in marketing careers that will require analytical capabilities should consider the concentration in market analysis. This program emphasizes information collection, analysis, and decision-making skills. Graduates may find employment as market researchers, purchasing managers, distribution analysts, inventory managers, product/brand managers, price analysts, competitive analysts, or similar professionals. Faculty Advisers: Allaway, Bunn, Davis, Ellinger, Ferguson, Franke, Gooner, Morgan, and Robicheaux

Required Courses
Courses	Hours
Major program requirements	12
MKT 410 Product Management	3
MKT 411 Supply Chain Management	3
MKT 444 Promotional Management	3
Two electives (6 hours) chosen from the following:       AC 351 Managerial Accounting Decisions       MIS 330 Database Administration       MKT 422 Logistics Management       MKT 427 Business to Business Marketing       MKT 446 Measuring Marketing Effectiveness       OM 321 Production Planning and Control       OM 420 Computer Simulation       ST 450 Statistical Methods in Research I       ST 451 Statistical Methods in Research II       ST 465 Sampling Techniques	6
	___
	27

CONCENTRATION III — E-COMMERCE MARKETING

The electronic commerce concentration provides undergraduate students with the skills needed to exploit opportunities associated with the rapidly growing field of electronic commerce. Interactive, electronic media and technology enable organizations to effectively and efficiently 1) acquire products, services, and materials from suppliers, 2) market goods and services to customers, 3) allow members of the organization to communicate with each other, and 4) monitor the external environment. Students who complete the electronic commerce concentration pursue careers that allow them to apply the unique e-commerce-related skills to a firm's marketing efforts, including Web project management, electronic market development and management, Web-enabled selling, and other emerging areas of marketing. Faculty Advisers: Allaway, Davis D'Souza, Franke, Morgan, and Robicheaux

Required Courses
Courses	Hours
Major program requirements	12
MKT 310 Introduction to Electronic Commerce	3
MKT 411 Supply Chain Management	3
MKT 444 Promotional Management	3
MKT 446 Measuring Marketing Effectiveness	3
MKT 488 Field Project in Marketing	3
	___
	27

CONCENTRATION IV — SUPPLY CHAIN MANAGEMENT

The integration of transportation, inventory management, warehousing and materials handling across the entire chain to achieve effective and efficient distribution is a major focus in modern organizations. The supply chain refers to the flow of goods from raw material sources to manufacturer to wholesaler/distributor to consumer or end-user and the flow of information in the opposite direction. Students with this concentration are prepared with strategic and operational knowledge that enables them to pursue careers in logistics and supply chain management in manufacturing, wholesaling, retailing, and in other organizations. Faculty Advisers: Allaway, Bunn, Davis, Ellinger, Gooner, Morgan, and Robicheaux

Required Courses
Courses	Hours
MKT 411 Supply Chain Management	3
MKT 422 Logistics Management	3
MKT 446* Measuring Marketing Effectiveness	3
MKT 455 International Marketing	3
MIS 385 Introduction to Management Information Systems	3
OM 310 Introduction to Management Science	3
OM 321 Production Planning and Control	3
OM 420 Computer Simulation	3
OM 423 Inventory Management	3
	___
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CONCENTRATION V — WORLD BUSINESS CONCENTRATION IN INTERNATIONAL MARKETING

The international marketing program has been designed for students of marketing who are interested in entering the global arena. Faculty Advisers: Hill and Hilton

Required Courses
Courses	Hours
Major program requirements	12
IBA 350 Introduction to World Business	3
MKT 455 International Marketing	3
MKT 460 Export-Import Management	3
300-level language study or approved international business electives	6
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